Kraft Foods recently launched the Triple Double Oreo in the U.S. Market. This behemoth weighs in at 100-calories with 1.5 grams of saturated fat – PER cookie. (The original sandwich cookie comes in at about 50 calories.)The U.S. version of the cookie is based on a 2010 cookie that launched in Argentina called the “x3,” or “Por Tres.” The three chocolate cookies surround “double-stuf’ layers of the standard vanilla cream and chocolate cream.

New TV ads starring Venus Williams, Shaquille O’Neal, Apolo Anton Ohno and Eli Manning will start just in time for these little (big) sandwich cookie treats to land in your kids’ lunchbox.