Tag Archives: Newburyport

Cuisine - Desserts, Places - Massachusetts, Places - New England, Shopping

Rockin’ Cupcakes: A Social Media Case Study

Rockin' Cupcakes signBack during Christmas when I was finishing up some gift shopping, I stumbled upon a new cupcake spot at North Shore Mall in Peabody, Mass. Of course I had to snap some pictures when I saw this new little spot so I could feature it on the blog.

As soon as I took out my camera and started grabbing a few pictures of the cupcakes and signage, the person on-duty asked (in a rather condescending and snappish tone) if I was going to post these online or if I’m getting ideas for recipes. I responded that, yes, I probably will post the photos online since I like taking photos of food as well as to get new ideas.

Most times, when I take photos of a merchant’s food, I’m greeted with huge smiles or anecdotes about the product, simply out of their sheer pride. Other times, I get the raised eyebrow and a shrug to just continue taking photos. Never have I received this sort of response with rude undertones, so I was somewhat taken aback by her attitude. We decided to step back, linger a bit longer and take a closer look at the goods…

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Cuisine - Desserts, Foodie Firsts, Places - Boston, Places - Massachusetts, Places - New England

Whoopie Pies at Chococoa Baking Company

If you remember, a few months ago I posted a list of “6 New England Things To Try.” On the list, one of the things that I most wanted to try was the “Whoopie Pie,” a chocolate cookie sandwich with a fluffy cream interior. Shortly after I posted my list of things, I received a message on Twitter from one of the owners of Chococoa Baking Company in Newburyport, Mass. She invited me to her little shop in this seaside town to enjoy my first Whoopie Pie.

Owned by a husband and wife team, Chococoa Baking Company prides itself on using fresh, natural and organic ingredients in its Whoopies. (By the way, the name Whoopie Pie comes from when kids would yell “Whoopie” for the treat.)

Julie Ganong is a Maine native who remembers baking Whoopies with her grandmother and mother. Her husband, Alan Mons, is the genius behind all of the baking. He’s taken classes all over. The pair has even traveled to France to try the some of the world’s most decadent chocolates to find some of their Whoopie inspiration.

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