Cuisine - Desserts, Places - Massachusetts, Places - New England, Shopping

Rockin’ Cupcakes: A Social Media Case Study

Rockin' Cupcakes signBack during Christmas when I was finishing up some gift shopping, I stumbled upon a new cupcake spot at North Shore Mall in Peabody, Mass. Of course I had to snap some pictures when I saw this new little spot so I could feature it on the blog.

As soon as I took out my camera and started grabbing a few pictures of the cupcakes and signage, the person on-duty asked (in a rather condescending and snappish tone) if I was going to post these online or if I’m getting ideas for recipes. I responded that, yes, I probably will post the photos online since I like taking photos of food as well as to get new ideas.

Most times, when I take photos of a merchant’s food, I’m greeted with huge smiles or anecdotes about the product, simply out of their sheer pride. Other times, I get the raised eyebrow and a shrug to just continue taking photos. Never have I received this sort of response with rude undertones, so I was somewhat taken aback by her attitude. We decided to step back, linger a bit longer and take a closer look at the goods…

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Cuisine - American, Places - Milwaukee

Review: The Philly Way

Philly Way ExteriorEven though I’m in New England now, I still have a few reviews of Milwaukee-area restaurants to post. Today, let’s take a look at a great sandwich stop near downtown.

The Philly Way has two locations – the original, situated under the Allen-Bradley Clock Tower on S. 2nd St., and the newest spot on S. Packard Ave. in Cudahy, Wis.

The first location opened in December 2002 by Philly transplant Dave London, who once worked at Pat’s in South Philly.

Today, many Philly natives and cheese steak connoisseurs post their reviews on sites like Urbanspoon and Yelp saying that The Philly Way is as close to the real thing as you can get.

The menu is quite simple. Cheese steaks made with shaved beef, grilled onions and your choice of other toppings like mushrooms, cheese, and sweet or hot peppers. The Philly Way also does chicken cheese steaks, burgers and hot dogs.

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